Monday, September 30, 2019

Brighton Rock by Graham Greene

In 1947 Donat O’Donnell wrote that â€Å"far more than the left-wing militancy of such poets as Auden and Spender†¦ the thrillers of Mr. Greene reflect the state of the West European mind in the thirties. † (25). For O'Donnell, Greene is â€Å"the most truly characteristic writer of the ‘thirties ir England, and the leading novelist of that time and place† (28). What Greene draws attention to in his novels from the period is, as McEwen notes, the condition of violence and savagery repressed beneath a seeming peace.Greene’s work such as Brighton Rock used the apparatus of the thriller to expose and investigate contemporary social problems; these novels are vehicles for social commentary particularly in the implicit equation they make between the violence and cruelty of their protagonists, Raven and Pinkie, and the background of poverty against which they are presented. This paper analyses Brighton Rock through a prism of narrative theory. In addi tion some socio-philosophical implications are discussed.Analysis In Brighton Rock Pinkie's gang murders Hale but only after he has made the acquaintance of Ida Arnold, a fun-loving pragmatist who repeatedly insists on her knowledge of the difference between right and wrong. Responding to an irrational compulsion—she calls herself a â€Å"sticker where right's concerned† (16)—she investigates Hale's death, seeking to bring Pinkie to justice and to save Rose the suffering that Pinkie will inflict upon her.Like Mather, Ida, despite fulfilling the role of the detective, is mocked by the narrative: her inability to see beneath the surface of things severely limits her understanding of the case and of the world she inhabits. Brighton for her is a place of fun and excitement, and life is always â€Å"good† (19, 72): â€Å"I always say it's fun to be alive† (17). The dark side, both of life and of the city with its beggars and its crime, is completely ali en to her (73):Death shocked her, life was so important. She wasn't religious. She didn't believe in heaven or hell, only in ghosts, ouija boards, tables which rapped . . . but to her death was the end of everything. . . . Life was sunlight on brass bedposts, Ruby port, the leap of the heart when the outsider you have backed passes the post and the colours go bobbing up. Life was poor Fred's mouth pressed down on hers in the taxi, vibrating with the engine along the parade. . .. she took life with deadly seriousness: she was prepared to cause any amount of unhappiness to anyone in order to defend the only thing she believed in. (36) Both her naive optimism, which has â€Å"something dangerous and remorseless† (36) in it, and her spiritual blindness prevent her from understanding Pinkie and Rose and account for the ironic tone that dominates many of the descriptions of Ida: Ida Arnold was on the right side. She was cheery, she was healthy, she could get a bit lit with the best of them.She liked a good time, her big breasts bore their carnality frankly down the Old Steyne, but you had only to look at her to know that you could rely on her. She wouldn't tell tales to your wife, she wouldn't remind you next morning of what you wanted to forget, she was honest, she was kindly, she belonged to the great middle law-abiding class, her amusements were their amusements, her superstitions their superstitions (the planchette scratching the French polish on the occasional table, and salt over the shoulder), she had no more love for anyone than they had. (80)This kind of mockery has led numerous critics to denigrate Ida for her lack of spiritual awareness (she boasts to Rose that â€Å"It's the world we got to deal with† [198]) and to elevate Pinkie to tragic stature because he professes a belief in a divine order (â€Å"it's the only thing that fits† [52], he says) wherein the crucial difference is not between right and wrong but between Good and Evil. In that Rose shares Pinkie's knowledge, she and Pinkie are presented both in the text and in critical discussions as morally superior to Ida and other characters like her such as Dallow, Cubitt, Colleoni, and Phil Corkery.The point is made particularly clear in comments made by Rose to Pinkie and in exchanges between Ida and Rose: â€Å"I only came here for your sake. I wouldn't have troubled to see you first, only I don't want to let the Innocent suffer†Ã¢â‚¬â€the aphorism came clicking out like a ticket from a slot machine. â€Å"Why, won't you lift a finger to stop him killing you? † â€Å"He wouldn't do me any harm. † â€Å"You're young. You don't know things like I do. † â€Å"There's things you don't know. † she brooded darkly by the bed while the woman argued on: a God wept in a garden and cried out upon a cross; Molly Carthew went to everlasting fire.â€Å"I know one thing you don't. I know the difference between Right and Wrong. They di dn't teach you that at school. † Rose didn't answer; the woman was quite right; the two words meant nothing to her. Their taste was extinguished by stronger foods—Good and Evil. The woman could tell her nothing she didn't know about these—she knew by tests as clear as mathematics that Pinkie was evil—what did it matter in that case whether he was right or wrong? (198) As is illustrated here, the narrative frequently contrasts two distinct views of the world—the secular outlook of Ida and others and the religious perception of Rose and Pinkie.From a social perspective there is no escaping the fact that Pinkie's evil makes him a criminal. However, as with Raven, Pinkie's guilt is mitigated by a background of poverty (â€Å"Man is made by the places in which he lives,† the text tells us [37]) and by the presence of Colleoni, a self-described â€Å"business man† (64), who, though the leader of a vast criminal organization, is also well reg arded by the Brighton police and by the Conservative party which seeks to persuade him into politics (159).As for Ida, whatever her shortcomings, she succeeds in her task of ridding society of Pinkie's menace, although the conditions that produced Pinkie, the source of the evil, remain. On one level, then, Ida is the instrument of law and order who brings about the socially desirable end, the social good, that Rose, representative of a religious or spiritual Good, cannot. Ida is, in this respect, a figure of the law defending a secular middle-class vision of society that relies on human justice which, as we have noted, Greene sees as both limited and limiting.On the other hand, criticism of Ida often seems to have at its root a prejudice against the detective story because it is a popular form of literature. Ida, herself, is strongly tied to popular culture, and in many respects she represents a populist spirit. The text tells us that â€Å"She was of the people, she cried in cinem as at David Copperfield, when she was drunk all the old ballads her mother had known came easily to her lips, her homely heart was touched by the word ‘tragedy'† (32). Similarly, her bed-sitting room contains the trappings of popular culture and an assortment of popular literature:pieces of china bought at the seaside, a photograph of Tom, an Edgar Wallace, a Netta Syrett from a second-hand stall, some sheets of music, The Good Companions, her mother's picture, more china, a few jointed animals made of wood and elastic, trinkets given her by this, that and the other, Sorrell and Son, the Board. (42) In one sense then, her success represents the triumph, albeit limited, of the popular. However, for critics like R. W. B. Lewis, Ida's â€Å"popular heart† (34) and her role as the investigating detective underpin the condemnation of her character and the neglect of her function in the book.In Lewis's eyes, the Ida Arnold plot threatens Brighton with the disaster of be ing two different books under the same cover (244): â€Å"The entertainment is Ida's; it begins with the first sentence . . . The tragedy is Pinkie's; it begins more subtly in the atmosphere of place† (243). As these remarks imply, not to condemn Ida is to elevate in their importance the book's detective-story aspects-something Lewis cannot and will not do. We can see in Brighton Rock how the detective story complements and underscores the narrative of Pinkie's religious struggle.To be fair, however, Lewis does recognize the interdependence of the two stories, despite his perception of â€Å"generic confusion† in the novel (239) the relation between the detective story and the tragedy expresses exactly what Brighton Hock is finally all about. It is a relation between modes of narrative discourse that reflects a relation between two kinds or levels of reality: a relation between incompatible worlds; between the moral world of right and wrong, to which Ida constantly and confidently appeals, and the theological world of good and evil inhabited by Pinkie and Rose.(244) However, we might add to these remarks that the relation between the two modes of narrative discourse can also be read as an inscription of the relationship between popular discourse and serious discourse. In the pure classical detective story that Todorov describes, the story of the crime becomes present in the text only through the story of the investigation; that is, the crime takes place outside the frame of the narrative and all its details are revealed only in the course of the investigation.The events leading to the crime make up a story that is seen only through its periodic intrusion by means of clues, or ciphers, into the story of the investigation which we read: we find out about the one story in the telling of the other. As Todorov figures it, this pattern reveals the two aspects that the Russian formalists identify as part of any story—fabula and sjuzhet—whe re the fabula is revealed only through the sjuzhet while yet providing the sjuzhet with the material of its own existence.However, as we have noted, to determine which of these two precedes the other is a task fraught with ambiguity, and this ambiguity is reflected in Brighton Rock's departures from the paradigm of the classical detective story. This ambiguity emerges in the novel's handling of the mechanics of the classical detective story's structure: Ida explicitly begins her pursuit at the place from which Hale disappeared (81) and then works to reconstruct the crime which, as even Pinkie realizes (86), is the standard investigative process.In a general sense, Ida traces over the previously laid path of Pinkie and his gang—an activity that is consistent with the structural dynamics of the classical detective story plot—and so figures the actions of the sjuzhet (the discourse) upon the material of the fabula (the story). As well, her retracing figures the act of wri ting that produces narrative as a rewriting of a prior narrative which is repressed in the later narrative although its existence is revealed in the later narrative—the narrative of the investigation—through the presence of clues which are the tangible signs marking the return of the repressed.However, in Brighton Rock Ida's pursuit of Pinkie intensifies the story of Pinkie's efforts to avoid capture. As Ida proceeds in her reading or events—explicitly linked to her reading of an occult text (â€Å"Fresuicilleye†)—she uncovers indications of Pinkie's story marked in the narrative's details, which in more orthodox detective fiction are formalized as clues: things such as Hale's dislike of Bass beer and his confession that he was â€Å"going to die† (18) arouse Ida's â€Å"instincts† so that she senses that â€Å"there is something odd† about Hale's death (31).Late; details that come out after his death, such as the fact that he used a false name (31), had bruises on his arms (79), and left a restaurant without eating despite telling Ida he was hungry (33), confirm Ida's suspicions that something is puzzling about the death while, at the same time, they reveal details of Pinkie's story. As the novel progresses, it becomes clear that Ida's investigation of Hale's death forces Pinkie's actions.Since the official investigators agree that Hale died of natural causes, they have closed the case (78-80), which means that it is only Ida whom Pinkie has to fear. In an odd way, then, Ida's search originates, explains, and validates all of Pinkie's actions from his courtship of Rose to his murder of Spicer to his attempt to arrange Rose's suicide: as Dallow accuses Ida late in the novel, â€Å"this is your doing. You made him marry her, you made him . . . † (236).To be sure, Pinkie fears that the police may ask questions about the man who left the card at Snow's, but, as we realize, they do not and will not reo pen their inquiry. In their place, though, is Ida. In this sense, the detective story plot determines the course of Pinkie's story; although, conversely, it is Pinkie's story that gives rise to the detective narrative. The two lines of action are entangled in each other with each standing as the origin of the other.Indeed, the question of origin is complicated further by the fact that the disturbance that excites the narrative of Brighton Rock into being—the murder of Hale—is considered an act of revenge: the initial action occurs in response to an earlier action—the murder of Kite—the story of which, though sporadically erupting into Pinkie's story (63, 218-19), lies in another narrative, another text; as the text explicitly remarks, â€Å"The whole origin of the thing was lost† (217).As a model of narrative mechanics, then, Brighton Rock, figures narrative's ability to perpetuate itself by inscribing within itself two separate narrative strands t hat generate and then feed on each other. Since Pinkie's story—the story of the crime—sparks Ida's story into life and since her investigation determines the content of Pinkie's story, each story can be seen as the origin of the other as each lies behind the other. Ida's investigation uncovers the contents of Pinkie's story, but his narrative also becomes the means by which Ida's story is discovered.To illustrate with just one example of how this works one can look at part 4, section 1 (99-120), where Pinkie and Spicer are at the race track. Although the storyline in the foreground involves Pinkie's betrayal of Spicer to Colleoni's men, one glimpses the other narrative line involving Ida. Spicer tells Pinkie about a woman who â€Å"backed Black Boy for a pony† (103). One then finds out that Black Boy won the race, and again Spicer mentions the woman who now has won so much money (104); the narrative goes on to report that Pinkie â€Å"heard a laugh, a female la ugh† which is attributed to the same woman (104-105).She is, of course, Ida, who bets on Hale's tip and so wins enough money to persist in the investigation. In this example one sees how the story of detection is revealed in the telling of Pinkie's story. Another way for us to see the relationship between the two narratives of Ida and Pinkie, of investigation and crime, is to think of either narrative strand as the repressed content of the other: each reveals its presence in intermittent clues that surface into the respective narrative.However, whichever way one chooses to view Brighton Rock again depends on one's point of view, but ultimately one is looking at the same thing. Greene reflects the indeterminate nature of narrative origins in his handling of the classical detective story's structure. As Brighton Rock stands, the story of the detection is interrupted by the story of the criminal, which reveals details of the crime; the two stories are presented in roughly alterna ting chapters occurring more or less along a shared timeline.The reader, then, gains knowledge of the circumstances of Hale's death from two sources, the chapters dealing with Ida and the chapters dealing with Pinkie. The two stories of the investigation and the crime become blurred in the novel as each begins to include the other. As if to underscore this blending of narrative, it is notable that the novel's first scene places Pinkie, Ida and Hale in the same room: murderer, detective, and victim have their stories begin at the same time in the same place. The novel figures, then, the indeterminate nature of narrative origin from its outset.Because Ida's investigation of events, metaphorically figured in her reading of an occult text, both reveals and determines the text she reads, we also see in Brighton Rock how the perceiving subject effects what it perceives, and in terms of reading the implications of this action are complex. On one level, reading a text actualizes that text f or the reader by inscribing it in the reader's consciousness where it previously did not exist. At the same time, the reader sees in the text what he or she is, in a sense, programmed to see through his or her experience of the â€Å"already-read†.This phenomenon lies behind the differing judgments on Brighton Rock: probable or improbable plot, proletarian novel or moral allegory, detective story or religious drama, light fiction or serious literature, entertainment or tragedy, and so on. However it is seen, the novel is the product of an interpretive act. Brighton Rock shows us both how these differences are generated and how they coexist within the textual field of the novel. The question of how texts are read is one of the issues at the heart of Brighton Rock.Perhaps more than in other detective stories, Brighton Rock foregrounds the reading process as a concern from the first page when we find Hale as Kolley Kibber following a route (itself prescribed by a text) through B righton in search of someone with a copy of The Daily Messenger in hand who can repeat a prepared text: â€Å"You are Mr. Kolley Kibber. I claim the Daily Messenger prize† (5). Language is, thus, explicitly figured as a code. The text stresses that the claim must be made â€Å"in the proper form of words† (5), and hence the possibility of arriving at a correct, univocal reading of a text, of fully understanding the code, is implied.However, since the challenge Hale receives ultimately results in his death, we see figured in Brighton Rock the inadequacy of such a simple method of reading. This possibility is confirmed in the larger investigation of reading that is enacted in the novel. As the detective, Ida is the reader of the fictions that Pinkie creates to explain Hale's, Spicer's, and, though it does not occur, Rose's deaths. In producing these fictions, Pinkie uses tangible signs, which are meant to mislead their reader. The cards he has Spicer lay along Hale's rou te are meant to stand as the visible traces of Hale's presence, as Hale's signature.Similarly, in preparing the story of Rose's suicide, Pinkie uses a note that Rose herself has written and insists that she â€Å"add a piece† to explain her death (231); for Rose, this involves â€Å"signing away more than her life† (227) because in committing suicide she commits a mortal sin which will, according to her belief, damn her. But in both instances, and particularly in the latter, the creation of a fiction is explicitly tied to the production of a written text, and in this way the act of detection that involves the reading of Pinkie's texts mirrors the activity of Greene's reader and of reading in general.Conclusion If Brighton Rock demonstrates the limitations of reading, it also insists upon the necessity of reading. Just as Chesterton described every detail within the urban landscape as a sign to be read by the detective in his or her search for truth, so is every detail within a detective story of potential significance to the reader's interpretation of the narrative. In Brighton Rock the experience of the world is figured in terms of reading; the world of Brighton is explicitly a world of text.Rose's father's face is â€Å"marked deeply with the hieroglyphics of pain and patience and suspicion† (142); â€Å"the edge of the sea is like a line of writing in whitewash: big sprawling letters† (152); and Ida, herself, is likened by the narrative to an enigmatic text that insists it be read: â€Å"she stood there like a wall at the end of an alley scrawled with the obscene chalk messages of an enemy† (196). In this context, reading becomes an unavoidable activity linked to power; those best able to read or even to offer convincing and authoritative readings are those who exercise power in this world.Both Ida and the police are confident in their interpretations of clues and events. The police, assigned the task of interpreting evide nce in order to determine whether or not a crime has been committed, produce their own reading of Hale's death. Their report presents a univocal interpretation of the details of the death and so preserves their power because in their eyes and in the eyes of the society the case is solved.The closing of the case thus maintains an impression of efficiency, which, in turn, justifies the authority conferred upon the police. As Edwin Muir wrote of Pinkie in a review of Brighton Rock, â€Å"he is an evil product of an evil environment, a living criticism of society, and on that plane genuine† (76). Muir's remarks could just as easily apply to Raven, who is said to be â€Å"made by hatred† (66). Indeed, because one of his obsessive boasts is â€Å"I'm educated† (15, 46), the social system that shapes Raven is severely criticized.In Brighton Rock there are hints of a repressed desire for goodness and peace in Pinkie that are seen in his emotional reactions to music, his recollection of his days in the church choir and his desire to be a priest, his faint stirring of tenderness for Rose and pity for Prewitt, and his sense of an â€Å"enormous emotion beating on him . . . the pressure of gigantic wings against the glass† as he drives Rose to what he assumes will be her death (242)—all of which indicate that Pinkie's evil arises out of the corruption of his innocence.In his case, the crippling effects of his environment destroy a natural tendency to goodness. The three â€Å"entertainments† that follow Brighton Rock, while not abandoning the social critique of the books from the thirties, become more obvious than Greene's text was in the interrogations of the thriller form and of the structures of authority—whether political, literary or textual—that exist within society. Bibliography Greene, Graham. Brighton Rock. 1938. Harmondsworth: Penguin, 1988._____________. Our Man in Havana. 1958. Harmondsworth: Penguin, 197 7. Lewis, R. W. B. â€Å"Graham Greene: The Religious Affair. † The Picaresque Saint: Representative Figures in Contemporary Fiction. Philadelphia and New York: Lipponcott, 1959. 220-74. McEwen, Neil. Graham Greene. Macmillan Modern Novelists. London: Macmillan, 1988. O'Donnell, Donat. â€Å"Graham Greene. † Chimera 5. 4 (Summer 1947): 18-30. Todorov, Tzvetan. The Poetics of Prose. 1971. Trans. Richard Howard. Ithaca: Cornell UP, 1977.

Sunday, September 29, 2019

Analysis on Pyramus and Thisbe Essay

â€Å"Leaving the person I love in danger and continuing to live on is the same as being dead.† -Hyuga, Natsume. Pyramus and Thisbe were a couple that preferred dying instead of living life without each other or considering that his or her beloved was in danger. Pyramus and Thisbe were deeply in love with each other, but could not be together for their parents had prohibited them from being with each other. The young lovers wanted to be together so badly and so they decided to run away together ignoring the demands of their parents. All bad choices are followed by consequences and that ´s what happened with these couple. As they were running away a horrible creature appeared to Thisbe making her run while her scarf fell. The creature crabbed the scarf and left it in the ground. As soon as Pyramus arrived to the place where they had to meet, he saw the scarf full of blood. He could not accept the tragedy and killed himself. While he committed suicide, Thisbe saw there was no more danger and decided to walk back to meet Pyramus. When she got there she saw Pyramus dead and grabbing on to her scarf. She could not accept what had happened and neither a life without him and so she killed herself. The myth of Pyramus and Thisbe is a tragic story but with important lessons. The tragedy of Pyramus and Thisbe would never have happened if they had taken good choices and if they had not supposed things they thought were true. Pyramus and Thisbe both decided to disobey their parents and ignore the consequences that would come after. They were so deeply in love with each other and thought the worse that could happened to them was that their parents would find them together. In that moment neither of them thought of the dangerous things that could happen to them or even about death. Both young lovers took a bad choice and as always their consequences were not far away. They both ran away from home and as a consequence Thisbe first encountered danger and then both had to do things that were against their own will. Both had to kill themselves because they could not imagine a life without each other. Life always has consequences for the choices and actions we take. If only they would have thought of the consequences of their actions, maybe they would have had a life together. The Bible says:  Ã¢â‚¬Å"Children, Obey your parents in the Lord, for this is right. Honor your father and your mother-which is the first commandment with a promise- that it may go well with you and that you may enjoy long life on the earth.† The lord promises reward to those who obey their parents and that’s what we have to do every day of our lives. If we take good decisions then there is no doubt that our consequences will be of reward. The myth of Pyramus and Thisbe became a tragic story not only because of the consequences of their actions but also because they supposed things that were not true. When Pyramus saw Thisbe ´s scarf in the floor with blood he supposed she was dead when really she was not. Instead of looking for her and starting to ask for help, he thought of the worse things that could happen to her beloved. He ended up thinking that the horrible beast ate her and with that in his mind he took his life away. If only he had waited for her to come back and not suppose of something that was not true, it would not have ended in such a tragedy. If Pyramus had not killed himself then Thisbe would not have killed herself too and they would have lived happily ever after. It’s a lesson that we have to learn from, it is better for us not to suppose about something we think is true. It is better to ask so we don ´t imagine things like with think they are. In conclusion, Pyramus and Thisbe both received a tragic ending because of the bad decisions they took. We both had to die with the idea that it was their fault their beloved died. Even though it may seem so tragic, it has two important lesson from which we have to learn. We have to see their errors and make better decisions so we do not fall into the same tragedies. Learning from their mistakes we can be better people and even take better decisions that will not give us bad consequences but instead rewards. When we are not sure that we are making good decisions we can always ask others or use the bible to help us see what is wrong, right and what will bring us a joyful life here on earth.

Saturday, September 28, 2019

Sustainable transportation Dissertation Example | Topics and Well Written Essays - 4000 words

Sustainable transportation - Dissertation Example This paper shall discuss sustainable transportation, including its essential elements and applications in the current society where oil fuelled transport is the dominant form of transport. This portion of the research seeks to link the previous elements on sustainable transport in the Riyadh region, where the first part discussed scenarios, Delphi and the strength of combining them. This paper is being undertaken in order to establish the importance of sustainable transportation including its application in Riyadh and how improvements in its application can be implemented. Body Definition In general, it is easy enough to understand what sustainable means. If something can be sustained, it can also be maintained and it can therefore endure. At present, sustainability is about establishing a balance between economic, social needs, and the environment in the hope of securing healthy and equitable lifestyles and tools for future communities (Deakin, 2001). Sustainability also highlights the importance of environmental quality, economic wellness, and social equality. Economic and social development must not impact on the environment within the worldwide context, instead, such developments must improve it (Deakin, 2001). Sustainable economics ensure that there is a distinction between growth or increased quantity and development of increased development; in other words, the notion of quality over quantity. Under this context, sustainable transport refers to transportation which fulfils mobility needs while preserving and supporting human and environmental health, economic progress, as well as social justice not just for the current, but also for the future generation (Deakin, 2001). Planning for sustainable development seeks to achieve these three goals all at the same time in a just manner, ensuring access and mobility in the process (Deakin, 2001). The idea of sustainability came from various meetings and reports in the 1970s and 1980s where in 1972, at the UN Stoc kholm Conference on the Human Environment, the first international meeting was set discussing the impact of human activities on the environment and humans (Hopwood, et.al., 2005). The 1980 World Conservation Strategy set by the International Union for the Conservation of Nature as well as the UN Environment Program and the World Wildlife Fund established the idea of environmental protection. In 1987, the UN supported Brundtland Commission published the report Our Common Future where they discussed concerns related to the environment and poverty in various parts of the globe (Hopwood, et.al., 2005). The report expressed that although economic development cannot be stopped, its course must be changed in order to fit environmental and ecological limitations. The report also gave credence to the term sustainable development which the commission defined as: development which supports current needs without endangering the ability of future generations to secure their own purposes and need s (Hopwood, et.al., 2005). Much attention on sustainability was seen at the 1992 UN Conference on Environment and Development in Rio de Janeiro (Sustainability Report Program, 2000). This conference gathered senior officials from 179 countries; this conference also included the Earth Summit which is considered to be the largest ever gathering of world leaders (Sustainability R

Friday, September 27, 2019

Student Suicide Assignment Example | Topics and Well Written Essays - 1000 words

Student Suicide - Assignment Example The purpose of this paper is to particularly shed light on student suicide in a school setting. School counselors have received significant blame for the upsurge of suicide cases and this paper explains their role in preventing suicides and the dilemmas that they encounter in their line of work as they seek to find amicable solutions in light of all legal and ethical requirements. The Sandy Hook Elementary School Shooting among other staggering occurrences in schools across the nation serve as clear indicators of the psychological distress that is present across students in different institutions (Taub, 2013). Statistics indicate that more students die from suicide in colleges than from alcohol related accidents (Lamis, 2011). As of 2004 Alaska stood as the highest ranking in student suicide with more recent statistics indicating a steady increase in suicides across various states (Appendix A). More female students contemplate suicide in comparison to their male counterparts with a s tatistic of 17.4% showing just how serious the matter is (Lamis, 2011). These statistics bring out the importance of enforcing structures within learning institutions that nip the problem in the bud by allowing early intervention by well trained counselors. However, this is not the full solution; in order to ensure effective solving of the matter, it is necessary to assess the various dilemmas that these counselors are faced with in their practice, and how best they can go about their work in ensuring efficacious handling of various cases. Counselors are guided by various rules and regulations that are aimed and ensuring effective service to all. They are required to ensure confidentiality at all times, they must observe rules and regulations maximize benefit and allow only the most unavailable harm to clients (beneficence and non- malfeasance), they must ensure that they in no way neglect the needs of their clients and that their dealings with clients adhere to justice and fidelity guidelines. Expectedly, the task is quite challenging as counselors are forced to balance legal and ethical requirement of their patients with their preferences and prejudices in order to work out a balanced practice that effectively serves the need of the clients while protecting practitioners from legal liability. Other than legal concerns, counselors are also forced to assess institutional policies and community norms in their decision making (Whitaker & Slimak, 1990). The most serious liabilities that counselors are forced to address result from legal action initiated by clients who feel that their rights have been violated in light of the provisions of the counseling process. Of these, the most common involve violations of privacy (Whitaker & Slimak, 1990). In cases where counselors feel that they have justifiable cause to infer that students under their assessment are likely to kill themselves, they are required to report their concerns to the students’ guardians and l ocal authorities. Often, students initiate legal action on the ground of a confidentiality breach. In ensuring non-malfeasance and beneficence, counselors are required to apply their best judgment. This entails assessing the seriousness of a student’s proclamation and intent. If a counselor concludes that a student’s condition is potent enough to result in attempted suicide, he/she is required to take the necessary actions to inform guardians and other authorities’ e.g. Local psychiatric officers (Taub, 2013). In the event that the counselor’s conclusions are not accurate, various privileges and rights are broken. These include provisions for

Thursday, September 26, 2019

Problem Solving Essay Example | Topics and Well Written Essays - 1750 words

Problem Solving - Essay Example The problem could not be detected for three working days, and the off-days added two more days making the disappearance of five-day record in total. The main objective appears at here includes introducing of the complete security system with the help of anti-virus and other related programmes for escaping the attack of any computer virus in the software programmes for the future days to come. Additionally, there is a certain need for introducing the keeping and monitoring of some manual record of the arrival, departure and other activities of the staff members and students as well to avoid any unpleasant state of affairs in future appears due to the loss of important data. Despite the fact that maintenance of record as well as other staff-related activities is unconditionally attributed to the management of an organisation (Griffin 2010, p. 64); nevertheless, being the IT technician as well as a part of school staff, I also find myself to be responsible for the preserving of the entire school records by protecting them from getting destroyed in any manner on the one side, and taking active role in the school and IT affairs on th e other. Furthermore, since the contemporary age is frequently viewed to be the era of technological advancement (Gates 1999, p. 3); as a result, almost all activities are preserved and supervised with the help of electronic and technical equipment. As a result, guaranteeing the monitoring of the arrival and departure of the staff members, students and outsiders also serves as the moral and professional obligation of the personnel rendering services in the management and IT departments of an organisation. By taking the above stated situation into consideration, there appears an urgent need for solving this critical issue on priority basis, so that such incidents could not be repeated again altogether. First of all, the company preparing and offering the anti-virus software in use should be

Wednesday, September 25, 2019

Argument for Right for Gays to Adopt in Virginia Essay

Argument for Right for Gays to Adopt in Virginia - Essay Example In today’s society, there are more than 500,000 foster children waiting to be placed in stable, caring homes (Ruggeri, 29). There is a shortage of people who fit the broader social norm, this being the heterosexual individual or couple, to assist in the adopting process. Because of different political and social division that is present in society, many homosexuals are not given the opportunity to adopt these foster children or any other youths that have been put into the adoption system. Homosexuals, whether coupled or living in individual households, often face pressure from defiant ethical supporters and their social peers because of their lifestyles. When coupled with laws designed to prevent them from attaining equal status, offering themselves as potential parents for awaiting children becomes a significant uphill battle. The division that exists in society about the validity of homosexuals’ claims that they can be stable parents can be witnessed in the many different laws designed to prevent adoption by this social group. For example, a 2006 constitutional amendment banned same-sex marriage in Colorado with similar constraints in Indiana (Padgett, 51). In more progressive states, such as Connecticut and New Jersey, civil unions are allowed under law but are given considerable limitations compared to their heterosexual counterparts (Padgett). These laws, and many others which ban civil unions act as the foundation for why homosexuals are not considered qualified or capable parents for volumes of children looking for support and stability. In homosexual households consisting of two partners, it has been argued by many that extending same-sex marriage rights would tend to normalize the household for potential adopted children.  

Tuesday, September 24, 2019

Service Learning Essay Example | Topics and Well Written Essays - 1500 words

Service Learning - Essay Example In this regard, service learning can be defined as the method that involves the teaching of students through active formal learning together with enhanced participation in the social contexts such as community development. In this regard, the principals and practices of the formal learning processes are run concurrently with the social practices that are mainly beneficial to the immediate community (Carrington & Saggers, 2008). Indeed, service learning is normally under the category of experimental education whereby its implementation occurs in the form of youth service. Due to its complex nature, service learning normally goes hand in hand with the interaction of various people of all diversity (Butin, 2008). Due to this effect, the academic service learning has proved itself beyond any reasonable doubt that it is certainly an effective program for preparing new teachers to work with people from diverse groups. This means that a number of specific skills and knowledge exist that bot h the students and the teachers acquire in the process. In this sense, these skills do a great deal of work in improving the educational outcomes of children from diverse backgrounds (Center for Innovative Teaching and Learning, 2011). This paper, with specific reference to Butin’s conceptual framework, analytically discusses the impact of academic service learning in promoting coping with diversity at the educational institutions in order to improve the learning outcomes of the students. Indeed, academic service learning is a crucial process of learning that incorporates both the formal and the communal components of the educational framework that the students undergo in order to be wholesome (Butin, 2008). While the students undergo thoughtfully organized learning, they in the process engage in such activities that are gainful to the community at large. This helps strengthen the bond between the teachers, students, and the locals of the communities with the schools being th e epicenter of this mutual relationship. This service normally meets the needs of the immediate community through the integration of the academic curriculum of the students into the educational components that relate to the community in order to reflect an experience of service (National Service-Learning Clearinghouse, 2013). More often than not, the opportunities that service learning offers students range from the application of the learning of the classroom to the enhancement of the local agencies that are in existence for the benefit of the community (Center for Innovative Teaching and Learning, 2011). Therefore, service learning broadly involves the deliverance of service to others through an organized academic learning criterion (Butin, 2008). A simple service learning activity may involve collecting trash in the urban areas to add value to the community before proceeding to a thorough scrutiny of the effect of the trash collected on the environment through a classroom and lab oratory process. Afterwards, the students may opt to share the results of their findings as far as pollution is concerned with the local residents in an attempt to sensitize them on the need to protect and conserve the environment (Carrington & Saggers, 2008). Through such activities of service learning, both students and teachers are bound to cope

Monday, September 23, 2019

Gender Roles Set in Stone Essay Example | Topics and Well Written Essays - 500 words

Gender Roles Set in Stone - Essay Example They glorified their nudities not only as a mode of stratification but also as a type of life. Woman of Willendorf is a perfect representation of a woman in the early societies. Just as with any other sculpture at the time, the woman is nude. In her nudity, her fertility features are conspicuous. Such features as her large breasts, developed hips and a large pelvic girdle are visible. Such features portray the vital role the women played in the society. Women embodied reproduction in the society. Her fertility features show this thereby presenting her as an established woman of the time. The sculptor emphasized her fertility and child bearing features owing to the childbearing role that women played. A perfect woman was fertile thus had children. Additionally, the sculpture lacks a definite face. The wears a unique headgear hat covers both her head and parts of her face thus concealing her face. Other primary feature of the sculpture was its lack of legs. The statue does not stand on its own. The lack of legs coupled with the concealed face is two primary features included in the sculpture deliberately in an attempt to portray gender roles. Women relied on their husbands and the rest of the society by extrapolation. As such, they relied on their male counterparts who provided and protected the families. The concealed face has a spiritual connotation. Women in the prehistoric society upheld stringent religious values, which they believed, played significant roles in enhancing their fertility and childbearing role. Additionally, concealing the face of the woman shows the society’s interest in her face among other externalities (Adovasio, Jake and Olga 112). Statue of a kouros on the other hand presents the position and roles of the youth in the society. The youthful nude male stands majestically in perfect symmetry. This portrays the features of the youth in the prehistoric society as captured by

Sunday, September 22, 2019

Ethics and Critical Thinking Essay Example | Topics and Well Written Essays - 250 words

Ethics and Critical Thinking - Essay Example Values are things that are of ultimate importance to an individual or society. These values are usually believed to be supported by some truth. Truth is what actually is in reality. All of these concepts are important to criminal justice. They are important to criminal justice for many reasons. For one, it helps people in the criminal justice professions to understand the relationships between these concepts. In so doing, they will be somewhat better equipped to act in such a way that is consistent with some sort of thinking about right and wrong. The problem with it all can be easily seen if you think about it in reverse. Truth begets values and values beget morals. Does anyone actually know any absolute truth? What if what we think is true is actually false? Would that mean our values are baseless? Furthermore, would that mean morality is nothing more than an arbitrary set of

Saturday, September 21, 2019

The Bus Strike In Singapore Essay Example for Free

The Bus Strike In Singapore Essay Fundamental lessons which we can all learn from the bus strike (Singapore) Against the backdrop of the now famous bus strike, there have been efforts undertaken by the following parties: The Singapore Government calling on all parties to voice their grievances through the appropriate channels and a flurry of measures adopted by SMRT in response to public and government sentiment. Whilst the reactions and actions undertaken after the strike are laudable, one can’t help but express concern that the underlying issues of wages, worker’s living conditions and a clear lack of communication channels between all relevant parties have surfaced only via the drastic action of a strike. Indeed, all parties involved have to clearly reflect on the events of the past week and do their utmost to prevent future occurrences of such incidents. Complacency setting in Citing how strikes would affect workforce productivity and deter potential investors, the Singapore Government has long taken a dim view towards strikes and strikes have been few and far between throughout the annals of Singapore’s history. This has and still must be the key driving policy: A zero tolerance towards illegal strikes. In an attempt to maintain the welfare of general workers in Singapore, the National Union Trade Congress, businesses and National Employer’s Federation had been established. Tripartism was vaunted as the the way to progress and to cultivate the symbiotic relationship between businesses, employers and employees. Indeed, the system of tripartism saw much success till the early 2000’s where there were troubling signs of complacency setting in and cracks slowly but surely emerging from the system. This was further compounded by the fact that there was a massive influx of foreign workers as the Government sought to open its doors to foreigners to maximize economic growth. It would be naà ¯ve to conceive that the strikes were one-off actions or actions taken by an irrational group of foreign workers. Conversely, it is clear that the issues stemming from the strike ie. low wages, poor living conditions, lack of proper communication channels between businesses and employees alongside with an inability to manage the influx of foreign workers were long drawn. Therefore, it is illustrative that complacency had long set in between the relevant parties and the event of a strike or any forms of dramatic action were only a matter of time. An overall reflection Whilst I am in unequivocal agreement that a firm stance should be undertaken against the workers for taking the law into their own hands, there must be similar punishments meted out to SMRT as well for failing to take into account the welfare of its foreign workers and to serve as a strong deterrent for businesses not to mistreat its workers. When profits should not be at all costs It has been a long accepted norm in Singapore that a company should be primarily judged on its financial performance and has a responsibility to its multitude of stakeholders for fulfilling that responsibility. Nonetheless, the profit at all costs model has come under siege and this is inherently inferred from none other than SMRT. Relationship between grow at all costs and severe ramifications Admittedly, it would be an uphill task to draw a direct co-relationship between pursuing profits at all costs and the recent spate of events that had besieged SMRT. Having said that, one can look no further than how the incidents of trains breaking down due to inadequate maintenance and the recent uproar over wages of workers seem to connote some conclusions about a continual focus on increasing profit margins each quarter. Statistics have shown that the under the tenure of then SMRT CEO Saw Phaik Hwa, profits at SMRT had saw a steady increase quarter after quarter and everyone (from savvy investors, government and the general public) were duly impressed. However, the aftermath of the slew of incidents that have occurred (MRTs breaking down due to improper maintenance / lack of empathy for staff as evident by the strike) suggested that all was not well in the quest for grow and profit at all costs. How SMRT should not get away with a mere slap on the wrist It is indicative that all is not well at SMRT. There is a clear lack of communication between its staff, the upper echelons of the organization and a lack of distinctive and definitive direction being undertaken. Clearly, SMRT needs a wake-up call and the onus is on the Government to adopt a hardline stance against the company. Whilst some commentators have suggested heavy fines, I am of the belief that more drastic measures needs to be undertaken in the form of the government stepping in to perform the role of the company or possible suspensions in operations of the firm if the need arises. There would inevitably be some trade -offs in the form of services being affected in the short term but it would send a strong message to SMRT to step up or be replaced entirely either by the government or in the form of another private company. Aftermath of the strike In sum, the recent strike has revealed the stress points of tripartism and the relevant parties would do well to address them to prevent such a scenario from happening in the foreseeable future. With swift action being undertaken against the perpetrators of the strike, one can’t help but wonder whether SMRT should similarly be punished or be allowed to get away scot free?

Friday, September 20, 2019

Two Patterns Of Customer Loyalty And Brand Performance Marketing Essay

Two Patterns Of Customer Loyalty And Brand Performance Marketing Essay Abstract This essay would discuss the two patterns of customer loyalty and brand performance. There are Double Jeopardy (DJ) and Duplication of purchase law (DoPL). In DJ, it will be discussed about loyalty and penetration which also connected with market share and purchase frequency. The graphs are given to show the differences in measuring DJ in loyalty and penetration by looking at the market share and purchase frequency of big brands and small brands. On the other hand, in DoPL, it will be discussed about how brand compete each other by sharing their customers. The graph is given to show how big brands share their customers to small brands, vice versa. Furthermore, there is deviation of Double Jeopardy in brand growth where niche markets are applied by big companies. Therefore, marketers should not expect an attitudinal loyalty of buyers in their brand. Necessarily, they should expect buyers to purchase from other competing brands. Other is deviation of purchase law which called partition . In which, there are segmentation made by brands to fulfill customers needs. The reason is for the marketers to design the market structure to compete wider to other brands without specifically compete only with brands in the same line of brand size. Introduction of Double Jeopardy (DJ) and duplication of purchase law (DoPL) In general, as mentioned by McDowell and Dick (2005, p. 1), Double Jeopardy effect is where brands earning small market shares attract fewer customers but also experience less customer loyalty than more popular brands. From this definition, we can say that leading brand have a good chance in the market because they have high purchase frequency rate as well as a large number of buyers. It means that big brand will have low loyal rate compared to small brand due to rare of heavy buyers in the market. However, light buyers are the highest or majority proportion of market that buy leading brands product and it could be linked to heavy-half principle. Therefore, small brands suffer in two ways that low number of consumers and low purchase frequency rate. Another pattern is the duplication of purchase law (DoPL) where it is about brands who share their customers to other brands. It is supported by Lomax, Hammond, East Clamente (1996, p. 4) that buyers behaviour of purchase is random. It m eans there are many brands in buyers purchase frequency with the same line of category for a period of time. Furthermore, the law is big brand share more customers to bigger brands and share less customer to smaller brands. Nevertheless, there is deviation for duplication of purchase law that refers to partitioning which the law is contrast to DoPL. Double Jeopardy (DJ) Loyalty and Penetration Before many potential managers are growing in the world, there are only few brands in the market. It means loyalty towards a brand is high compared to nowadays. Currently, people are sharing their loyalty to another brand although there are some brands that having high loyalty from heavy buyers. Brand Loyalty is generally entails a strong commitment to a particular brand on the part of the consumer (Bandyopadhyay, Gupta Dube 2005, p.415).It means how consumers are loyal with a brand in the market. Penetration is proportion of users in the time period (Wright 2002, p.313). Another author said that penetration is the percentage of available shoppers who purchase your brand at least once in a given period of observation (Habel Rungie 2005, p.1). It means as managers, they could know how many buyers buy their products for a period of time. There are two categories of buyers in the market, such as light buyers and heavy buyers, that will be stipulated the sales of products. Therefore it comes out a heavy-half principle says that 50% of sales for a brands come from 20% of heavy buyers and another 50% of sales come from 80% of light users. By using this principle, brand managers would know which type of buyers that has a high influence for their majority sales of their brand. Therefore, brand growth would have got to do with the increasing in penetration and sales rather than the increasing in the consumers loyalty. Table III(1 and 2) shows the database of an instant coffee in USA that is could be linked with the double jeopardy theory in this case. It means the table also prove that small brand suffer in two ways as in few people who bought the products and small purchase frequency. As we can look at the table, we could see Brim as a small brand has low market share, consumers and purchase frequency rate compare to Maxwell House and it is below than average. From this table, it is shown that the average purchase frequency is 9.5 and although Maxwell House as the biggest brand in the market, their purchase frequency rate is only 3.6. this means that the average purchaser of the leading brand purchases other brands almost twice as often as they purchase the leading brand itself during the year (Wright, Sharp Sharp 1998, p. 468). However, if we compare Maxim brand as the smallest brand and compare with High Point as the one of leading brand based on purchase frequency, High Point has smaller purc hase frequency rate compare to Maxim. It means although Maxim is a small brand in the market but the purchase frequency of sole buyers is higher than average and some leading brands. By looking at the table, there is no 100 percent loyal of consumer towards any brand and over a year the highest loyalty rate is 20% for a leading brand. Leading brand has high sole buyers because of the attractiveness of the brand compared to small brand. Wright, Sharp Sharp (1998, p. 470) said in their journal that sole buyers are also relatively light buyers. It means the double jeopardy pattern occur in terms of the type of buyers- heavy buyer and light buyer. In this case, big brands will have more light buyers because loyalty is not as important as penetration for them. However, for small brands, most of their buyers are heavy buyers due to low market share (example is Brim and Maxim brands). According to table III (3), there are high correlation among market share, loyalty and penetration. This table is showing the difference changes for penetration and loyalty toward change in market share. By comparing penetration and loyalty, the changes in penetration with market share is higher than the changes in loyalty with market share. It means penetration could give an influence for market share of a brand rather than loyalty. In the other hands, when we look at the correlation of change in penetration with change in share for all type of brands, there is a small difference between them, where for high-share brands are 0.87, for mid-share brands are 0.80 and for low-share brands are 0.87.Nevertheless, when we look at the correlation of changes in loyalty with changes in share for all type of brands, there is a large gap or difference from high-share brands to low-share brands. The last but not least the correlation between changes in penetration and change in loyalty is 0.44 m eans penetration is higher than loyalty that could impact to the brand growth. In conclusion, penetration is more important than loyalty due to the low of heavy buyers in the market. Most of buyers are light buyers that could grow a brand become big that could be seen from the table. According to Baldinger , Blair Echambadi (2002, p. 14), they said that for managers who wish to grow market share over time, the first imperative is to increase penetration, regardless of whether the brand is big or small, but an almost equal imperative is to build customer loyalty. Duplication of Purchase Law (DoPL) brand performance By looking at the definition of purchase law above, it can be seen that brands would always compete each other through sharing their customers. This is happened because there are very rare of 100% loyal customers for a brand which is fall into the category of heavy buyers, whereas customers who are always switching brands in the same category would fall into the category of light buyer. It means, there are many brands lists in their mind in the same category which will make them switch brands more often and it is called repertoire market (Dawes 2008, p. 203). Generally, marketers are believed that most of the customers mind set would be influenced by the marketing strategy like advertising, price and loyalty program. Supported by Hoeffler Keller (2003 cited In McDowell and Dick, 2005) A motivator for brand purchase is brand awareness, saliency in their marketing and advertising. Therefore, most of the marketers always try to advertise more, give promotion and discount and increase loyalty programs to gain loyal customers and to make them purchase the brand. However, as it is mentioned above that there are no solely loyal customers; in fact, brands in the same category gain their revenue from customers who are also purchase other brands. It means, marketers should not think about how to gain loyal customers, yet how to gain high salience to reinforce the brand in their mind. The reason for this is to decrease their expenses in their loyalty program as it is costly and the fact that there is very rare of attitudinal loyalty. For example, a brand who gives their customers points that can be accumulated to rewards is not going to take for a long period of time. The reason is that customers would only go for that brand because of the accumulated points and not because of the brand name and loyal behaviour. As it is suggested by Kivetz (2005 cited in Liu 2007, p. 21) that this type of program may elicit reactance from consumers and reduce their intrinsic motivation to engage in the original purchase activities. To gain high salience in customers point of view, marketers should do more penetration to gain high market share and customers from other competitors. As supported by Sharp and Sharp (1977, p. 477) that penetration and market share is the main effect on duplication of purchase. According to table IV(1) duplication of purchase law can be seen where there is a declining number of brand size from right to left. In which, West End is leading this market with the highest brand duplication and penetration, whereas, Crown gain the least customer share because it is the smallest brand. Also, to prove the duplication of purchase, it can be seen that bigger brands share their customers more to the big brands and share less customers to small brand. Furthermore, penetration also takes place where big brand like West End acquire more customers and because of that, it can gain higher market share. Conversely, small brands would always gain lower than the big brands. As it is supported by Ehrenberg, Unclesan Goodhardt (2004, p.1310) that brands penetration is comparative with the level of switching. From the explanation and prove of the table of duplication of purchase law, it can be concluded that marketers should have to do more penetration rather than increase purchase frequency by loyalty program. As it is mentioned above that loyalty program is not really useful as it is costly that can only be applied in particular category and also not for a long period of time. Therefore, marketers should increase brand salience where customers would reinforce the brand and put it into the purchase set in mind. As the result of duplication of purchase law, brands are battling each other and share customers where bigger brands will gain high market share and small brands would have to struggle more in the market. Deviation of Double Jeopardy Double Jeopardy phenomenon is small brands suffer twice; fewer people support them, and those that do both like them less and are less loyal (McPhee 1963 cited Wright, Sharp A Sharp B 1998, p. 465). This theory is useful to differentiate the consumers preference between big and small brands. Nowadays, people are more believed towards big brands, which would give them good quality products that represent in the price. Although the price of big brands products may be more expensive than small brands products but they would not mind it as long as they satisfy with the brands (Baltas 1997 cited Gbadamosi 2009, p.1080). Actually, brands is growing because after consumers feel satisfy with the products, they will recommend all people that they know. It means the impact of word-of-mouth is huge for a successful brand. Word-of-mouth is getting opinion leaders to spread good words about the company in the marketplace-needs to be extended (Haywood 1989, p. 56). Most of people could not be loyal to a brand because of the spread of information, which are issued by people in the market, makes them to purchase the product (Procter Richards 2002, p.8). It means buyers have habitual behavior that makes them to share their loyalty to other competitors brands. The buyers who have that behavior could be said that they are a repertoire market. Repertoire market is these [market] have few solely loyal buyers as most buyers allocate their category requirements across several brands in a steady fashion (Sharp, Malcolm Goodhardt 2002). In fact, these buyers are light buyers that have high proportion in the market towards a brand. In reality, big brands could earn high profit because the strategy that they use based on the price or quality of the product and more light buyers purchase their products. However, most of small brands are using niche marketing strategy to compete with big brands. It is because the managers think that if they could satisfy the needs of niche market, their brand could grow up. Niche market is defined as a small market that is not served by competing products (Dalgic Leeuw 1994, p. 40). For example last time Body Shop is one of company who is a niche brand (Dowling Uncles 1997, p.8). To make it is clear, niche marketing strategy is the splitting of traditional markets into smaller segments and then devising separate marketing programs for each of these smaller segments, or niches (Parrish, Cassill Oxenham 2006, p.697). In the other hand, there are some big and successful brands in the market that are using niche marketing strategy to grow their brand. For example Fords Jaguar which creates a sport car for high class consumers that need good quality performance (Bandyopadhyay, Gupta Dube 2005, p.420). Although there are no 100% loyal consumers in the market (references) that only buy one brand for all of his or her products but there are some unique consumers that need a brand to satisfy their needs. Therefore, we cannot judge the brands based on the quantity of consumers who like the products but we could see that without large quantity of consumers, a brand could grow in the market. Deviation of Purchase Law Necessarily, partitioning should not be applied to prove duplication of purchase law. However, sometimes, because of the differences in customers needs and wants, there is deviation. This deviation of purchase law is namely as partitioning which occurred when several brands share customers to a greater or lesser extent than what would be expected given the market share of the brands (Dawes and Romaniuk 2005, p. 57). The reason that partition is formed is because of the major functional differences or similarities between brands (Sharp and Sharp 1997, p. 477). Therefore, as the empirical evidence states that this partition is actually could increase the knowledge and understanding over the market structure in customers point of view, especially in relation to price as an internal aspect which results to a higher expected duplication. It is undeniable that price is the most sensitive case for most of the customers behaviour in purchase situation. Therefore, there is segmentation for price based such as lifestyle, income and need based. This partition in brand competition is called neighborhood price effect which is stated in the empirical evidence by Sethuraman et al. (1999) that brands will compete with each other brands with a similar price set and not far distant in price (cited in Dawes and Romaniuk 2005, p. 58). As it is proved in the exampled by Romaniuk and Dawes (2005) that buyers would likely to purchase different bottle wines at the affordable range of price rather than choose the high level of price in a period of time. It can also be an evaluation of quality in which buyers would purchase outside the range of price due to different occasion. Other example also raised by Haley (1968, p. 31) that heavy coffee drinkers who drink at the chain store, would think that the taste for all coffee are basically t he same. Therefore, purchase a relatively inexpensive brand is their sensibility. On the other hand, heavy coffee drinkers who drink at the premium store would feel that adding for more bucks would satisfy their needs. Thus, it is apparent that price set is knowledge for the marketers to design market structure in partitioning where it is connected to their income, lifestyle and need based. Appendix Table III (1) USA instant coffee (one year) *Where b is the percentage of consumers and w is the purchase frequency rate. (Wright, Sharp Sharp 1998, p. 467) Table III (2) BRAND PENETRATION VS. PURCHASE FREQUENCY FOR COFFEE SALES (Baldinger , Blair Echambadi 2002, p. 10) Table III (3) (Baldinger, Blair Echambadi 2002, p. 11) Table IV (1) (Dawes 2008, p. 205)

Thursday, September 19, 2019

Cellular Reproduction Essay -- Biology

Cellular Reproduction Cellular Reproduction is the process by which all living things produce new organisms similar or identical to themselves. This is essential in that if a species were not able to reproduce, that species would quickly become extinct. Always, reproduction consists of a basic pattern: the conversion by a parent organism of raw materials into offspring or cells that will later develop into offspring. (Encarta, 2) In almost all animal organisms, reproduction occurs during or after the period of maximum growth. (Fichter, 16). But in Plants, which continue to grow through out their lifetime, therefore making the process more complex. Plants' reproduction is usually caused by a stimulant, mostly environmental or growth factors. The reproductive process, whether asexual or sexual always involves an exchange in hereditary material from the parent(s) so that the new organism may also be able to reproduce. Reproductive processes can be categorized in many diffrent ways although the most common is to put them into either asexual reproduction or sexual reproduction. Asexual reproduction is the process by which a single organism gives rise to two or more daughter cells. Most single celled organisms reproduce by the asexual process known as fission, which is commonly called mitosis. Fission (or Mitosis) is the division of one cell into two identical daughter cells. Interphase, the first phase of the cell cycle and also the phase before mitosis, starts as soon as the cell is born. Interphase is broken up into three phases, G1, S, and G2. During the G1 phase, the cell increases in mass except for the chromosomes, which stay the same, uncoiled. Protein synthesis is also occurring rapidly in this phase. If a cell doesn't divide further, it remains permanently in the G1 phase. Next is the S phase, in which the mass of the cell continues to increase, and DNA is duplicated, and then the chromosomes divide to form identical sister chromatids attached by a centromere. (Harold, 45). During the G2 phase of Interphase, the cell becomes double its mass at birth, the chromosomes begin to shorten and coil, and the centrioles appear, the cell is now ready to enter into mitosis. In the first and longest phase of mitosis, prophase, the chromosomes become visible and the centrioles split in half and then move to opposite sides of th... ...on’t seperate correctly. This is called nondisjunction. There are three types of nondisjunction, Trisomy- when a gamete with an extra chromosome is fertiized with a normal gamete. Monosomy- when a gamete with one chromosome is missing and is then fertilized by normal gamete. And Trioloidy- where both zygotes have an extra chromosome. Reproduction is as essential to a species as food, water, or shelter. If a species cannot reproduce anymore, that species will eventually become extinct. There are many means of reproduction but primarily only two: asexual and sexual. In asexual reproduction, One organism gives a part or its whole self, in order to give rise to two or more new organisms. During sexual reproduction, two parents each form sex cells, which unite, and eventually form a new individual. Works cited Biggs, Alton & others. Biology: The Dynamics of Life. Glencoe McGraw-Hill.: New York, NY, 2000 Encarta Encyclopedia. CD-ROM. 1998 Fichter, Sheila. Reproduction. Universal Press: Columbus, OH, 1994 Harold, Christopher. Cells: A Guided Tour. Simon and Schuster: New York, NY, 1987 O’Neil, Franklin. Cells. McMeel Publishing, Inc.: Atlanta, GA, 1990

Wednesday, September 18, 2019

Kashmir :: essays research papers

KASHMIR? Geography, Kashmir is located in Himalayan range. Most of the area is mountainous with very fertile land, beautiful lakes, covered with thick green forests and produce verity of fruits. Area, 84471 sq.: miles; with boundaries with Pakistan, India, china and Afghanistan. Population, About 5 million consisting of 77% Muslim. Borders with Pakistan 902 miles and borders with India 307 miles. Brief History, The state of Kashmir came into existence in 1848 when Lord Lawrence the Governor General of British India sold the area to Gulab Singh a leader of Hindu dogra tribe for RS 7.5 million. Dogra rulers treated the Muslim Population who was meek, poor and peace loving harshly and taxed them Heavily. At that time of partition of India every state was given the option of acceding either to India or Pakistan. Lord Mountbatten the last Viceroy of India in his addressed the prince of the state on July 25,1947 said, "accede to India or Pakistan, bearing in mind the geographical situation by the respective state, the composition of their population and wishes of their people". According to the portion of India plan announced by the viceroy of India on June 3 1947, the Muslim majority provinces were to become Pakistan and those with Hindu majority were to form India. The province of Punjab was accordingly to be divided. A boundary commission headed by sir Redchiff was appointed. This commission wrongfully awarded a Teshil (county) namely Gurdaspur to India to provide land connection between Kashmir and India. On July 19 1947 the Muslim conference, the only political party of Kashmir announced that it demands accession to Pakistan. The Hindu maharaja Harry Singh honoree acceded to India whole population rose in revolt. The maharaja fold to India and the Indians troops invoked the valley on October 27 1947. The Kashmir freedom fighter supported by Afghanistan tribes men put up a resistance. The Security Council of UNO passed a resolution asking India and Pakistan to cease-fire for January 1,1949. In another resolution the Security Council asked both the countries to with draw their forces from the state for an impartial plebiscite under the control of UNO to decide the future of Kashmir. UN military observes has since been appointed on cease-fire line. A commission to arrange plebiscite was also appointed headed by Mr. Gunner Jarring. India however has been adopting delaying tactics ever since to allow the Kashmiris to exercise their right of self determination.

Tuesday, September 17, 2019

Osmosis :: Papers

Osmosis Introduction Osmosis is the passage of water from a region of high water concentration through a semi-permeable membrane to a region of low water concentration. The aim of the investigation is to find the variables that affect the rate of osmosis and how they affect the rate of reaction. The variables that affect the rate of reaction of osmosis are, Â · The surface area of the object, Â · The concentration of the solution, Â · Temperature of the experiment Surface area If the surface area of the object is larger then more molecules can pass through the semi-permeable membrane. This will ultimately increase the rate of reaction. [IMAGE] [IMAGE] [IMAGE][IMAGE] Small surface area Large surface area Concentration If the concentration of the solution is high then it will contain more molecules and so the rate of reaction will be shorter. [IMAGE] [IMAGE] Low concentration High concentration Temperature of the experiment Generally the higher the temperature, the less time it takes for a reaction. But with living cells there is a point at which the cell will be denatured therefore the rate of reaction will be altered, as the cells are no longer functioning. Hypothesis ========== Osmosis is defined as the movement of water or any other solution's molecules from a region of highly concentrated solution to a region of less concentrated solution. This movement must take place across a partially permeable membrane such as a cell wall, which lets smaller molecules such as water through but does not allow bigger molecules to pass through. The molecules will continue to diffuse until the area in which the molecules are found reaches a state of equilibrium, meaning that the molecules are randomly distributed throughout an object, with no area having a higher or lower concentration than any other. To make this investigation fair, the conditions will be as follows: Changed variable Constants

Monday, September 16, 2019

Most Politically and economically stable country

What country do you believe is the most politically and economically stable country to live in and why? Personally, I believe that the most politically and economically stable country to live in the world is Finland. The country is an ideal place to live in as it very few political concerns and few economic problems. Basically, for any country to be politically stable, it first has to learn discipline and adhere to moral standards. In this regard, Finland has consistently maintained very low levels of corruption. In the country, there are almost no reported corruption cases such as abuse of power while in public office, nepotism, bribery, extortion, graft, embezzlement, and cronyism. As a result, based on the Transparency International Corruption Perception Index, the survey which determines the level of corruption all countries in the world, Finland has consistently ranked number one, along with Denmark and New Zealand, among the least corrupt countries in the world. In other words, people living in Finland take comfort in knowing that all the taxes that they pay are put into good use since there is almost no corruption in the country. In addition, low corruption levels could also mean that the budget allocation for every department is free from kickbacks, which are usually illegally taken by public officials, and can lead to favorable gains such as road constructions, establishment of infrastructures, and improvement of public transportation, among others. Moreover, considering the low levels of corruption, it is safe to say that the country is lead by officials who have a genuine concern for the welfare of their people and who place the nation’s interest above anything else. In addition, these leaders can also serve as good examples other countries around the world. Furthermore, another notable aspect of the country is its relatively powerful economy. Basically Finland is a country that is highly-industrialized and has a free market economy, which rival that of other European economic powerhouses such as Germany and the United Kingdom. The country is also a key player in foreign trade as it also has large manufacturing companies of vehicles, machinery, chemicals, forestry products, and electronics. Moreover, the country has also been cited as the most competitive country from 2003 to 2005 and in 2006 for its research, development, and innovation, particularly on information technology. This is best shown in the success of Nokia, the leading mobile phone company, which has greatly contributed to Finland’s economic success. Other companies that are major contributors to the country’s economy include Akey Finnyards, which manufactures the largest cruise ships in the world, and Store Enso, which is the largest manufacturer of paper in the world. However, aside from contributing to Finland’s economic growth, these companies in the industry have also generated more jobs for the people living in the country. In addition, the low levels of corruption have also lead to more investors in the country, and as a result, the prices of goods have not dramatically increased. In short, I believe that Finland’s stable economy and progressive economy have made it one of the world’s most ideal countries to live in. Â  

Analysis of “The Seduction”

The Seduction is a poem written by Eileen McCauley. It is about a young and vulnerable sixteen year old girl whose head is filled with thoughts about love and romance portrayed in teenage magazines. These fake ideals lead her to believe that a boy, whom she meets at a party, truly loves her, when really he is just getting her drunk so her resistance will be lower and she will give in to what he wants from her: sex. Three months later she discovers that she is pregnant, she blames teen magazines for filling her head with false ideal of romance.In the very first verse of the poem, the writer introduces the scene of the poem, â€Å"He led her to the quiet bricks of the Birkenhead docks, far past the silver stream of the traffic throughout the city, far from the blind windows of the tower blocks. † This tells us of how there is nobody around to witness what they do. It becomes clear to the reader at the beginning of the poem that he is trying to get her drunk, as when the poet is describing the moment they met, one of the first things he is doing is buying her drinks. We also see this at a later stage when they are at the docks. He handed her the vodka† – this quote proves that he is making an effort to try and get the girl drunk because the alcohol will affect her decisions and causes her to agree to things she normally wouldn’t. Also In the second verse, the boy mutters â€Å"little slag. †This shows us that the boy thinks very little of the girl and lacks respect for women. We then discover that the girl is under some sort of spell because as he talked about football, â€Å"she had nodded, quite enchanted† this shows us that she is keen to listen to what he has to say. With his eyes as blue as iodine† – the use of the word ‘iodine’ used to describe his eyes suggests that there is something dark about him as iodine is a dark blue/black acid. In the fifth stanza, the boy mentions that he goes down to the river when he should be in school or having dinner with â€Å"a bag of shimmering paint thinner. † This shows us that he doesn’t spend much, if any time in school and that he uses the paint thinner as a drug. If the girl was sober, this would be a clear sign to stay away from him but he has lowered her resistance by getting her drunk.We can tell that the girl is a young teenager who enjoys school and wants to do well as she talks about her education in an enthusiastic way. The beginning of the sixth stanza makes us realise how precocious this girl really is, â€Å"so she followed him there, all high white shoes, all wide blue eyes and bottles of vodka. † This sentence shows us that she is trying to grow up too fast because this is what the magazines made her believe was the right thing to do. The poets then says â€Å"then when he swiftly contrived to kiss her, his kiss was scented by Listerine† this tells us that he was prepared for what he wanted to do.Even though we realise that the girl is very precocious, we discover how immature she actually is as it says â€Å"she stifled a giggle, reminded of numerous stories from teenage magazines† this also tells us that she has read about moments like these but hasn’t experienced them until now. The next stanza begins with â€Å"When she discovers she was three months gone† this shows us that the poet has used euphemism to emphasise the harsh reality of what this girl is going through. And she ripped up all her My Guy and Jackie photo comics† I think she does this because the magazines are what filled her head with false ideals about what romance and love should be like. She is angry that the media lied to her and that’s why she ripped then all up. The next stanza then says â€Å"and on that day, she broke the heels of her high white shoes and flung them at the wall† she does this because they were the shoes she wore on the night of the part y to make her look and feel older.She doesn’t want them anymore as she realises that she doesn’t want to be older because of the massive problem that she is faced with. The eighth stanza is mainly telling us about what the magazines have told this girl about what her life should be like â€Å"full of glitzy fashion features and stories of love and romance, where strangers could lead you to bright new worlds, and how would you know if you never took a chance? † This reflects on the consequences of what she did last night and how the media made her think she should take a chance.The ninth stanza says â€Å"full of fresh fruit diets† this shows us that she won’t be able to try out any of these diets as she is now three months pregnant. â€Å"Now with a softly rounded belly, she was sickened every morning by stupid stupid promises, only tacitly made† This shows us that she is reminded every morning of the huge mistake that she made that night. A lso the word â€Å"stupid† is repeated twice, maybe to emphasise that she regrets her actions a lot.The poet then states in the ten and eleventh stanza the things that the girl would be missing out on. This reminds us that the girl is so young and is faced with problems that she shouldn’t have to face at that age. â€Å"With a glass of lager-shandy, on a carpeted floor† this sentence makes the fantasy of romance seem far better than what is really is. The use of the words â€Å"carpeted floor† makes it seem luxurious and â€Å"lager shandy† makes it seem much more innocent as it is a lighter drink than the vodka she drunk the night of the party.In the last few stanzas, the poet states things that the girl would rather do than become pregnant â€Å"But then again, better to be smoking scented drugs or festering, invisibly unemployed† This shows us that she is almost going into a state of depression. She then describes being ‘stuck in a feminine void’, which basically means accidentally becoming pregnant. In the very last stanza, it becomes clear to us that she is very ashamed of herself because the poet says â€Å"better to turn away, move away, fade away, than to have the neighbours whisper ‘you always looked the type. ’

Sunday, September 15, 2019

Reducing Minimum Legal Drinking Age to Decrease Alcohol Related Consequences Among Youth

Angel Gallegos Source Analysis Essay Rhet 104 Drinking Age At 18? How do we react when young adults are acting obnoxious and completely out of control due to extreme alcoholic consumption? Over the years tensions and arguments have risen to many peoples understanding about whether or not the minimum drinking age should be lowered to the age of 18 years old. This major topic has popped up in the heads of many U. S citizens over the years due to the facts that have popped up by many science based and informational research programs. Where has most of the illegal age drinking been taking place?According to the two authors of the scholarly reviewed article, â€Å"Will Increasing Alcohol Availability By Lowering The Minimum Legal Drinking Age Decrease Drinking And Related Consequences Among Youths? † Henry Wechsler and Toben F. Nelson, they state that in college is where most young adults take on the role of binge-drinkers and take a major advantage of their ability to consume alco hol illegally. The real question here is, â€Å"should the drinking age be lowered? And why? † and we will see the methodology of both authors in their opinions on towards lowering the drinking age.Both authors’ main argument in the reviewed article is obviously to lower the drinking age. To lower the drinking age would mean so much to the nation in their opinion because of the facts that have been showing up in the U. S. According to the authors based on research that has been made, alcohol tops the list of causes for deaths and injuries in young adults. It is sad to see that this information is very true up to this day and both authors prove it very well by showing images of the information they are stating from the National Highway Traffic Safety Administration Fatality Analysis Reporting System.This image in the article seems credible because its coming from a administration in which they strictly focus on the fatalities caused by underage drinking over the past 20 -30 years and it is clearly visible that back when the drinking age was set at 18 years there were fewer deaths then when it was raised to 21 years and so since then only assumptions and arguments have been made to why those facts pop up. This evidence is effective to us the readers because if we were really interested in the topic we would be able to see the facts on the image shown on the article and be able to argue the age differences in the drinking ages.The authors give information on how in college is where the heavy binge drinking takes place for most of young adults. Based on a national survey, stated by the authors, found out that 1 out of every 10 students that consumed alcohol illegally underage reported experiencing any bad consequences for breaking the liquor/alcohol policies given at their respected schools. I believe that this is ineffective in a way because if the government is imposing the drinking age to be at 21 then why aren’t they acting upon all the und erage drinkers.It’s not like they don’t know how much alcohol consumption takes place at colleges. This is where their next argument arose and gave the knowledge about the â€Å"The Amethyst Initiative Argument†. They give reference to this petition, which involves presidents and chancellors of over 135 colleges in the signing of lowering the drinking age to 18 years of age due to various college drinking experiences. I find this petition to be really interesting to me because of the way they use their words to argue that the drinking age should be lowered.The authors use words like â€Å"not working† to target the fact that the drinking age at 21 is not â€Å"preventing† young adults from consuming alcohol illegally. The credibility in everything they say can be easily accounted for but overall there could be some authorial bias coming from the presidents and chancellors of these colleges because of the fact that it is hard to reasonably support t he overall position of drinking but overall it does not seem to carry over the authors themselves because they are simply stating the information given by the presidents and chancellors.In this petition they state that 18 year old through the age of 20 year olds have driven underage drinking underground in unmonitored areas and it is bad to for the nation because only the underage drinkers are aware of what is going on but in reality they really don’t know what can be the outcome of the night because they have as much access to as much liquor they would please. They argue how the government wants to reduce fatalities in the nation and underage drinking so why not lower the drinking age to 18 and let young dults do wise decisions on their own while still being able to come out to the bars and drink responsibly in a more protected and controlled environment as oppose of their unmonitored areas. Lastly in the petition they say a sentence that caught my attention over all in whic h I believe they could evaluate more as authors to the article and this sentence basically showed the comparison of Western Europe’s young adults ranging from 18-20 year olds drink more responsibly and they make that assumption because the drinking age in Europe is lower then the drinking age here at the United States.I feel that both authors could’ve made an effort to support this assumption better by going to other resources and getting information in where they show some type of facts that can be used to argue this statement against the drinking age and not only in comparison to Europe but to all the other countries as well, but other then that the authors have cited and backed up their information well even though a bias point of view can be seen because maybe other people view the idea of consuming alcohol completely different. In reflection to the article I believe I stand with the opinion or views of those who want to lower the drinking age.Not because I am unde rage and just view it as I want to legally buy drinks faster but I see it as a completely different way. I think that if the United States government is able to give drivers licenses to young adults, why not be able to give them the choice to drink as well. Driving is a big responsibility in which any person has to take on and I believe that if they trust a young adult by making a choice to drive a vehicle and place their life in danger every day they do it then why not give them the trust to drink responsibly as well.I feel that given that right it will ultimately lower binge drinking because they wont be doing it illegally. I support the views of the authors as well because even though it might come in a bias way at the end of it, it really does not because we see that they will never be able control alcohol related problems but there are always ways to try and prevent more from breaking out. http://web. ebscohost. com/ehost/detail? vid=4&sid=8db21b3f-0745-49b5-b020-7285e730bd01%4 0sessionmgr114&hid=128&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=aph&AN=50616981

Saturday, September 14, 2019

Is persuasion ethical? Essay

This simple question has engaged scholars and practitioners alike. Aristotle and Plato discussed it. Machiavelli touched on it. So have modern communication scholars and social psychologists. And you can bet that practitioners—Tommy Hunger, Phil Knight, Donna Karan, even Michael Jordan—have given it a passing thought, no doubt on the way to the bank. Yet persuasion ethics demand contemplation. As human beings we want to be treated with respect, and we value communications that treat others as an ends, not a means, to use Immanuel Kanf s famous phrase. At the similar time, we are practical creatures, who want to achieve our goals, whether they are financial, social, emotional, or spiritual. The accomplishment of goals—money, esteem, love, or religious fulfillment— requires that we influence others in some fashion somewhere along the way. Is the need to influence contrary with the ethical treatment of human beings? Some scholars would say it always is. Plato, who regarded truth as â€Å"the only reality in life, † was offended by persuasive communication (Golden et al. , 2000, p. 17). As, he regarded rhetoric as a form of adulation that appealed to people’s worst instincts. Although Plato did believe in an ideal rhetoric estimably composed of truth and morality, he did not think that ordinary persuasion measured up to this standard. The German philosopher Immanuel Kant would view persuasion as immoral for a diverse reason: In his view, it uses people, treating them as means to the persuader’s end, not as appreciated ends in themselves (Borchert & Stewart, 1986). This violates Kant’s ethical principles. In a similar fashion, Thomas Nilsen (1974) has argued that persuasion is immoral because a communicator is trying to encourage someone to do something that is in the communicator’s best interest, but not essentially in the best interest of the individual receiving the message. As considerate as these perspectives are, they set up a rather high bar for human communication to reach. What’s more, these authors tend to lump all persuasive communication together. Some communications are certainly false, designed to manipulate people by appealing to base emotions, or are in the interest of the sender and not the receiver. But others are not. Some messages make very intelligent appeals, based on logic and evidence. Additionally, not all persuaders treat people as a means. Therapists and health professionals ordinarily accord clients a great deal of respect. The best counselors treat each person as unique, an inexplicable treasure to be deciphered and understood. Many people who do volunteer work—such as those who counsel teens in trouble or AIDS victims—do not receive great financial benefit from their work. Their communications can be extremely much in the best interest of those receiving the message. On the other extreme are philosophers who argue that persuasion is basically moral. Noting that people are free to recognize or reject a communicator’s message, conservative thinkers tend to embrace persuasion. Believing that people are adequately rational to distinguish between truth and falsehood, libertarian scholars argue that society is best served by diverse persuasive communications that run the gamut from completely truthful to totally fallacious (Siebert, Peterson, & Schramm, 1956). Persuasion, they say, is better than coercion, and people are in any incident free to accept or reject the communicator’s message. There is some understanding in this perspective. However, to say that persuasion is intrinsically moral is an extreme, absolute statement. To suppose that people are capable of maturely rejecting controlling communicators’ messages naively neglects cases in which trusted but evil people exploit others’ vulnerability. What of men who trick or seduce women and then take advantage of their dependence to demand added sexual and emotional favors? Perhaps we would argue that the women chose to get involved with the men—they’re persuaded, not coerced—but it would be heartless to propose that such persuasion is moral. Moreover, the idea that all communication should start somewhere and that the individual or organization that it starts from influences the way the communication is expressed (Forsyth, D. R. , & Kelley, K. N. 1994). The idea that all communication goes somewhere that the sender’s view of what the audience is like will influence how they frame their communication, but that the receiver will also tend to take their own meanings from the communication, despite of what was intended in the first place. Just as students on a course must have to work in a variety of formats, so also they should have to deal with a diversity of audiences so that the effect of audience on what is said and how will be reinforced. All communication is put together with some purpose in mind, whether or not the sender is fully aware of what this is. Again, one can understand the communication and its effects better if one is fully aware of what the real purpose of it is. It must become apparent that what we think someone’s purpose is, is more significant than what it actually is. The pupils will come to understand that we act on postulations when decoding messages. The physical or social situation in which the communication takes place will constantly affect how it is understood, and will perhaps affect how it is put together in the first place. In terms of interpersonal and group communication, it is at least helpful to discuss or simulate examples which may be described as public or private situations so as to get across the force of this concept. Try getting a pupil to role-play behaviour in public that they would usually use at home, and the point will have been made (Dunbar, N. E. , & Allen, T. H. 2003). All communication has to be put into some form such as speech or pictures. Diverse forms have diverse qualities, and different advantages and disadvantages. The form used affects how the communication is put together and understood. Effective communicators weigh up the compensation of the various forms of communication accessible to them. It is often the case that we use more than one type of communication at a time. The number of forms that may be used through the medium of television in an evening news broadcast is a case in point. Students must be allowed to make decisions concerning the use of forms of communication during their course. They must practice the conventions of the form or format. On a more sophisticated level they should grapple the idea that the medium is indeed the message, and that the same message is transformed in various ways once cast in a form other than its original. References: Borchert, D. M. , & Stewart, D. (1986). Exploring ethics. New York: Macmillan. Canary, D. J. , & Spitzberg, B. H. (1990). Attribution biases and associations between conflict strategies and competence outcomes.Communication Monographs, 57, 139-151. Cooper, M. D. , & Nothstine, W. L. (1998). Power persuasion: Moving an ancient art into the media age. (2nd ed. ). Greenwood, IN: Educational Video Group. Dunbar, N. E. , & Allen, T. H. (2003, May). Toward a message-centered approach to attributions regarding interpersonal conflict. Paper presented at the meeting of the International Communication Association, San Diego, CA. Forsyth, D. R. , & Kelley, K. N. (1994). Attribution in groups: Estimations of personal contributions to collective endeavors. Small Group Research, 25, 367-3